About Us

welcome to fresh

fresh | adj. | new to one's experience; unusual or different; fairly strong and often cool; looking youthful and healthy; latest, most recent; exciting

Fresh opened in 2009 as a small boutique salon in Southside Village in Sarasota. From its inception, owners Dan, Ashley and Bethany (father and daughters) knew it would be an ever evolving concept. As Fresh grew it became clear that our guests were looking for more than a just a hair salon, and so came the expansion to a destination for beauty in the heart of Downtown Sarasota in 2012.

In keeping with the tradition of the ever changing fashion and beauty industries and staying true to our name, the Fresh team decided to enter 2018 with a new look and a new attitude. We’re a little bit brighter, a little less conventional and, we think, a lot more fierce! The one thing that never changes however, is our commitment to luxurious service in a comfortable environment. We invite our guests to feel pampered and relaxed at every visit and we always appreciate you choosing to be a part of our Fresh family.

Salon Chairs
Spa Rooms
Nail Stations

salon and spa talent

fresh salon and spa was named a L'Oréal Professionnel Top 100 Salon for 2017

At Fresh, we hire exceptional people and develop their talent through a unique structured training program that ensures when you sit in a chair with a Fresh stylist, your hair is being cut, colored or styled by the best of the best. Our nail and spa technicians are well trained and knowledgeable, and will guarantee you will leave your spa appointment with beautiful results and fully rejuvenated.

fresh team

  • Casie Keech

    Casie Keech

  • Lindsey Pendergrass

    Lindsey Pendergrass

  • Taylor Thompson

    Taylor Thompson

  • Asia Bebber

    Asia Bebber

  • Katie Short

    Katie Short

    Associate Stylist
  • Mike Grunzweig

    Mike Grunzweig

    Associate Stylist
  • Darien Brown

    Darien Brown

    Guest Experience Coordinator
  • Elizabeth Strid

    Elizabeth Strid

    Associate Stylist
  • Megan Straight

    Megan Straight

  • Karen Strand

    Karen Strand

    Salon and Spa Director
  • Cat McDonnell

    Cat McDonnell

  • Tara Piedra

    Tara Piedra

    Associate Stylist
  • Tammy Gamso

    Tammy Gamso

    Stylist/Colorist/Bridal Coordinating Director
  • Melanie Gochnauer

    Melanie Gochnauer

    Guest Experience Coordinator/Bridal Coordinator
  • Lauren Fitzgerald

    Lauren Fitzgerald

    Esthetician/Massage Therapist
  • Svetlana Zubkova

    Svetlana Zubkova

    Associate Stylist
  • Kenna Stephan

    Kenna Stephan

  • Jennie Courtney

    Jennie Courtney

    Esthetician/Eyelash Extension Specialist
  • Ciara Lopez

    Ciara Lopez

    Associate Stylist
  • Jasmine Rose

    Jasmine Rose

    Nail Specialist/Waxing Specialist
  • Ashley Guttridge

    Ashley Guttridge

  • Promise Hope

    Promise Hope

  • Jenny Clougherty

    Jenny Clougherty

    Nail Specialist
  • Joel Gamso

    Joel Gamso