BETHANY HOLMSTROM owner and accomplished stylist of Fresh Salon.Spa.Style, has created an unmatched experience in local salon ambiance. Bethany studied at the Aveda Institute in St. Pete, followed by Aveda Master’s Academy study. She then headed north to the Big Apple to apprentice under well-known stylist, Stuart Hirsch, in Manhattan, and also worked at the prestigious Salon A.K.S., on 5th Avenue. While in New York, she worked with various TV shows (Biggest Loser, Tyra Banks Show) as well as top models and numerous notables. She returns to Florida bringing a stylish taste of Soho to Sarasota in her urban-alluring Fresh Salon.Spa.Style. Bethany feels education is key in her salon. Thanks to sending staff around the country to have advanced training or even bringing experts into the salon, you are sure to see all the new trends in her styling. Bethany is not only well known for her impeccable dry cuts, perfect blondes and dimensional highlights, her expertise in healthy-attachment hair extensions and color correction earn her accolades. An avid contributor to local charities and organizations, she stays involved in Sarasota through her humanitarianism and philanthropic efforts.