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Bethany Bafia Fresh Salon small

Bethany Holmstrom Fresh Salon

BETHANY HOLMSTROM owner and accomplished stylist of Fresh Salon.Spa.Style, has created an unmatched experience in local salon ambiance. Bethany studied at the Aveda Institute in St. Pete, followed by Aveda Master’s Academy study. She then headed north to the Big Apple to apprentice under well-known stylist, Stuart Hirsch, in Manhattan, and also worked at the prestigious Salon A.K.S., on 5th Avenue. While in New York, she worked with various TV shows (Biggest Loser, Tyra Banks Show) as well as top models and numerous notables. She returns to Florida bringing a stylish taste of Soho to Sarasota in her urban-alluring Fresh Salon.Spa.Style. Bethany feels education is key in her salon. Thanks to sending staff around the country to have advanced training or even bringing experts into the salon, you are sure to see all the new trends in her styling. Bethany is not only well known for her impeccable dry cuts, perfect blondes and dimensional highlights, her expertise in healthy-attachment hair extensions and color correction earn her accolades. An avid contributor to local charities and organizations, she stays involved in Sarasota through her humanitarianism and philanthropic efforts.

ASHLEY

ASHLEY BAFIA runs the show at Fresh Salon.Spa.Style. As salon coordinator and co-owner, Ashley has a vested interest in making sure clients are happy and well-attended to at Fresh. After graduating from the University Florida with a degree in marketing, she applied her education within the healthcare field before transitioning into the more exciting world of fashion retail. Ashley has a flair for synchronizing fashion and style with exceptional customer service. She previously worked as a Personal Stylist at Nordstrom, where she styled clients by appointment, pulling wardrobe items and creating their signature “look”. Aside from her duties managing the Fresh team, organizing events and ensuring that each customer leaves feeling perfectly pampered, Ashley will be instrumental in introducing many unique boutique items to Fresh. From purses to jewelry and distinctive apparel, Fresh will soon offer more stylish selections under Ashley’s direction.


Our Staff

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SCOTT GREGORY BELL He doesn’t just style hair, he lives style! Always in tune with the current trends, Scott can blend classic-chic with contemporary movement, transforming his clients into the most breathtaking balance of beauty. With 15 years experience, Scott has mastered advanced techniques in hair coloring, high-lighting, and cutting. Always intrigued with the latest trends in hair styling, Scott understands that education is the key to success. With formal instruction under Jacques Dessange, the French Haircutting Master, Scott’s talents are becoming noted by industry giants! He continues to advance in technique, after being chosen for L’Oreal Professional’s Artistic Team Member prestigious training program. His style and execution always have a sophisticated hint of innovation making him an esteemed component of the Fresh experience.

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When it comes to maximizing the true beauty of your hair, Michelle is the one to fulfill your highest potential! Designing hair styles since 2002, Michelle’s subtle creative technique transforms ordinary locks into sophisticated styles perfect for any occasion. Her hair coloring, highlighting, relaxing, keratin, and perming techniques are cutting-edge. She is known for her impeccable updos; perfect for a simple night out and elegant enough for a bride. She has expanded her foundational training with formal education under the system of French Haircutting designed by Jacques Dessange. The styling’s of Michelle Bell….Trés Chic!

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BROOKE CUPP brings to Fresh Salon.Spa.Style a decade of style sense. Schooled in San Diego, Sarasota and Sault Ste Marie, her national exposure culminates into an urban-classic and contemporary elegance! Brooke also has advanced training in color and cutting from the world renowned Swartzkopf Masters --- noted for their modern haircuts and driven looks on both men and women. A styling with Brooke will optimize your overall look and emphasize your assets! Well versed in world-class styling and care products, Brooke will transform you into the trend setter! An active member in our community, Junior League and Young Professionals Association, and an experienced fashion show / photo shoot stylist, her eye for the aesthetic is always in motion. “I have a passion for fashion trends, from hair to shoes!” Step into Brooke’s world…and step out in style!

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TAYLOR BLACKWELL brings her polished bravado to Fresh Salon.Spa.Style. Educated locally at the Aveda Institute in St. Pete, then, at the Aveda Master’s Academy, Taylor developed her expertise in “best behavior techniques” for long hair. Her work with Keratin products takes unmanageable, too course, frizzy or damaged hair to perfection in no time. Using in-salon and take home products, she has mastered the secrets that infuse the “luxurious” into all hair types. Taylor can also “scissor-hand” the perfect provisioned hair cut from classic styles of sophistication to trendy artistic cuts. Her other specialties include: color, highlights, updos, and HotHead™ (tape-in) hair extensions. Whether you have or want long beautiful hair, Taylor is a “Master of the Mane” at Fresh Salon.Spa.Style.

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ASHLEY FAGAN When it comes to hair, Ashley is a true artisan, using hair as her canvas! She’s a gifted stylist, sculpting and coloring hair with precision. Her outcomes are truly stunning! She brings over 15 years of experience to Fresh. Having studied under some of the most masterful mentors in the hair industry, she’s been a salon owner and has a dedicated clientele addicted to her skill and finesse. Ashley is an astute listener, transforming her client’s wishes into looks that compliment their best features and lifestyle. Ashley loves to create looks that balance classic and edgy flair, emphasizing texture, manageability and effortless style, making her one of our most valued stylists.

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JODY HOFFMAN exemplifies Blonde Ambition: Fashionable and glitzy, yet grounded and graceful. Her unique presence reaches you before you ever reach her chair. Jody Brings to Fresh her zest for life and earthy loveliness. Born and raised in Sarasota, Jody attended Toni & Guy and The Aveda Institute.  She is also a licensed barber. Jody focuses on the total polished look. She procures the most sought-after men’s haircuts that infuse modern-trend with the vintage barber shop tapered-groom. Women love her mastery of choosing and blending the perfect hair color for sumptuous results, time after time. Jody’s a veteran at the lost art of styling naturally curly hair (a skill she mastered and maintained since the 1980s). Jody is a lover of life with a passion for food, friends, cooking and fun times. This ethereal bombshell is sure to deliver the “Recipe for Success” for all your haircare needs.

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VANESSA LAMOREUX brings 11 years of industry experience to Fresh Salon.Spa.Style. Originally from Dallas, Texas, Vanessa completed her hair schooling in Bradenton and has attended the L’Oreal Academy in New York City for advanced studies. Vanessa loves working with long hair. From curly and coarse, to fine and straight this is what makes Vanessa a vital member of the Fresh team. Her artistry includes using products and techniques to make long hair look loose yet luxurious. By employing precision cuts, and pristine color, her styles are easy to manage and never look overdone. Just the perfect amount of polish and bounce that equate to luminous long hair! By nature she is down-to-earth, humble, soulful and caring. Her personal style is classic. Full of balance and Zen, she prides herself on being a good listener, which is a valued asset when seeking a hair stylist. You’ll get the look you want and then some with Vanessa!

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TRACI QUINN is a twenty-year veteran to nailcare, specializing in natural nails (both manicures & pedicures). Originally from Philadelphia, Traci co-owned a salon with her mother. Then, in 2001, everything pointed her south. She left the northeast to settle in Northport and is now the resident nail guru at Fresh .Traci is dedicated to educating her clients about the health, hygiene and well being of their hands, and especially their feet. Traci’s nail grooming rituals are perfect for both men and women. Make an appointment with Traci and experience “the perfect ten”!

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SONYA BOTTINI grew up in the beauty industry (with a Mother salon owner), and always had her hand in some beautifying lotion or potion. A practicing medical aesthetician since 2005, Sonya brings to Fresh her pampering touch as well as results-oriented therapies. From microdermabrasion to chemical peels, Sonya is dedicated to reconditioning damaged or tired skin, to perfection! Her forte includes formulating beauty corrections for acne scarring, sun damage and maturing skin. Skin responds to Sonya and her clients are the reflection of her supple giftedness. Her other specialties include waxing (full-body), eye lash extensions and make-up makeovers. A session with Sonya: try it and you’ll love the skin you’re in!

LIBBY

LIBBY ST. MARTIN A facial or beautification treatment from Libby St. Martin is as delightful and lovely as her enchanting British accent. Schooled in the UK, with 30 years experience in waxing and facials, Libby brings her “Brit Bravado” to Fresh Salon.Spa.Style. Libby provided spa services in Beauchamp Place during the Lady Diana era (1980s). Her clientele included Countesses and titled patrons who favored her by request. She was selected to train in Paris with Klarins™, by special appointment, and learned the “Paris Method” of facial lymphatic drainage, detoxification and facial massage. This signature technique provides more relaxation and revitalization for facial, neck, shoulder and decollate massage. It is a majestic technique that she still tenderly includes in every facial experience. Ms. St. Martin brings a little glitz to Fresh with her specialty: Glitter Tattoo Art! Perfect for any holiday, event, fundraiser, birthday or themed party, and fun for big and little girls alike! Book an appointment with Libby and experience her “royal treatment” for yourself.

 

JODI MCVEY believes every person deserves to have the most beautiful skin possible. Jodi has worked at top resort spas such as, The Grove Park Inn Resort and Spa in Asheville, NC and The Ritz-Carlton, Orlando. She has been a licensed skin care professional for over 10 years. Jodi graduated from Blue Ridge Community College, Flat Rock N.C and received a full scholarship to the International Dermal Institute in Atlanta to take her education even further. Jodi specializes in Lymphatic massage, microdermabrasion, waxing, eyelash and brow tinting and SkinCeuticals restorative facial peels.  Her clientele has included such celebrities as John Travolta, Lisa Marie Presley, and Mariah Carey.

Contact Us

Fresh Salon.Spa.Style

941.906.7709
1819 Main Street Suite 118
Sarasota, FL 34236

View Our Service Area

Fresh - Nail and Hair Salon in Sarasota

Hours of Operation

Monday
9am - 6pm
Tuesday
8am - 8pm
Wednesday
10am - 7pm
Thursday
8am - 8pm
Friday
8am - 7pm
Saturday
8am - 5pm

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